Learn how to create value and uniqueness in your work and life from Guy Kawasaki, a former Apple evangelist and best-selling author.Guy Kawasaki: I don't want to open up a whole can of worms, but it seems like much of America is more Pro-Birth than Pro-Life, if you know what I mean. Dr. Dana Suskind: I think that one thing that I've found is that all parents love their children, Guy. And in this book, I spent hundreds of hours talking to families from … Guy possesses extensive knowledge of innovation, entrepreneurship, social media, podcasting, and marketing. First and foremost, he is an evangelist. The term comes from a Greek word that means ... Guy Kawasaki (né en 1954 à Honolulu) est un des premiers responsables marketing chez Apple en 1984. C'est à lui qu'on doit le concept d‘ evangelism aux nouvelles technologies ; il a promu les produits de la marque Apple parce qu'ils étaient conçus pour aider les utilisateurs. Après avoir quitté Apple, il a été PDG de ACIUS, qui a ...Guy Kawasaki: Okay, so, I think I like this idea, but Katy Milkman: Until you lose $14,000. Guy Kawasaki: But I mean, that's, mind-boggling, I don't know why someone would do that, but first psychological issue I want you to discuss on this. We're going to stay on this example for a while, if you don't mind.Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki: Okay, so, I think I like this idea, but Katy Milkman: Until you lose $14,000. Guy Kawasaki: But I mean, that's, mind-boggling, I don't know why someone would do that, but first psychological issue I want you to discuss on this. We're going to stay on this example for a while, if you don't mind.Guy Kawasaki has interviewed hundreds of remarkable people, and he’s compiled this top-ten list of the strategies and tactics to approach this worthy goal. Honestly, no eighteen …My new book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition is now available. The cover price is $29.95. It is approximately 500 pages long–twice the length of The Art of the Start. This book is the “superset” of all my books, articles, and blogs. I wrote it to provide answers […] Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary ... Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist — a leader whose words will never fall on deaf ears again. “Clearly expresses what it took us years of mistakes to learn. I would have paid many times the cover price to read it ten years ago.”. “Anyone interested in understanding the ...Guy Kawasaki made a name for himself at Apple in the 1980s as the evangelist who helped launch the Macintosh computer. As founder and CEO of Garage …Redefine. Recreate." His talk is titled "The Art of Innovation."Guy Kawasaki is a special advisor to the Motorol...Guy has made What the Plus! available for free in a PDF format: What the Plus! 1987 was the last time Guy wrote a book about a product (The Macintosh Way). After using Google+ for a few months, he felt the need to write another product-oriented book. This book explains “what the plus” makes Google+ so useful and how to …Learn about Guy Kawasaki, the former Apple evangelist and the author of fifteen books on innovation, enchantment, social media, and more. Pre-order his new book Think …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki Shows You How to Be Truly Remarkable. As we get more experienced in our careers, some of us give up on truly making a difference in our work … Guy possesses extensive knowledge of innovation, entrepreneurship, social media, podcasting, and marketing. First and foremost, he is an evangelist. The term comes from a Greek word that means ... Join Guy Kawasaki on Remarkable People as he engages in a riveting conversation with Stacey Abrams, a relentless advocate for democracy. This episode is a deep dive into Abrams' … Learn about Guy Kawasaki, the former Apple evangelist and the author of fifteen books on innovation, enchantment, social media, and more. Pre-order his new book Think Remarkable and get immediate access to the online version. Contact Guy Kawasaki 2021-09-11T06:47:35-07:00. Contact Information. The best way to get in touch with Guy, including speaking engagements, is email. Send Guy an email. Email List. You can receive email notifications about Guy’s activities by joining this email list.Guy Kawasaki (lahir 30 Agustus 1954) adalah seorang pemodal ventura, wirausahawan, mantan pegawai Apple dan merupakan seorang "Apple Fellow" yaitu karyawan-karyawan Apple yang telah memberikan kontribusi besar.. Karier. Kawasaki merupakan salah satu pendiri Nononina, Fog City Software yang menciptakan aplikasi untuk Macintosh dan …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …So you are referring to the Arbitration Committee of Wikipedia, and there's one in a number of languages. Guy Kawasaki: Yes. Katherine Maher: Those kick in when somebody makes a request that the Arbitration Committee hears their case. So it's not a default for every sort of incident that occurs, but a Wikipedia editor who disagrees with …Guy Kawasaki: I'm Guy Kawasaki and this is Remarkable People. We are on a mission to make you remarkable. Helping me in this episode is the remarkable Renee Mauborgne. Her book, Blue Ocean Strategy, co-authored with W. Chan Kim sold over four million copies and is recognized as one of the most …Go deeper into fascinating topics with original video series from TEDThe Art of Innovation - Guy Kawasaki. I’m getting tired of writing about lies, so today I’m covering truths. Specifically, the truths of innovation. I hold these truths to not be self-evident; hence we see so …Feb 14, 2024 · Guy Kawasaki: A lot of politicians too, but I digress. Kurt Eichenwald: Yeah, yeah, exactly. And they'll jump into it and start dividing up the world into, okay, here are the bad guys, here are the good guys, who tells me what, you told me this, you're my source, blah, blah, blah, blah, blah. Dec 18, 2019 · Guy Kawasaki: Can you give an example of this Steve Wolfram: My favorite example is this thing called “rule thirty,” which is a thing that just operates on a row of black and white cells, and at every step it just says, “Make the color of a cell be some fixed rule based on the color of that cell on step before on the color of its two ... About the Author: Guy Kawasaki. Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Oct 27, 2021 · Join Guy Kawasaki on his 100th episode of the Remarkable People podcast with marketing legend Seth Godin. It's an insightful look into how Seth has built his marketing legacy with plenty of actionable ideas. Get ready to take notes and be inspired by Seth and Guy! Guy Kawasaki: Dave, you just described half the people in California. David Lundberg-Kenrick: I digress. Guy Kawasaki: If we were having this interview 1,000 or maybe 10,000, maybe 100,000 years from now, do you think our DNA or whatever's inside us is going to catch up and figure out that our brain needs to evolve and not do this?Guy Kawasaki: The first chapter is an homage to you, basically. Carol Dweck: Oh, God. Guy Kawasaki: In fact, the first sentence of the first chapter is, "Carol Dweck dented my universe," because the subtitle of the book is Remarkable Mindset: How to Dent the Universe Using Growth, Grit, and Grace.Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki made a name for himself at Apple in the 1980s as the evangelist who helped launch the Macintosh computer. As founder and CEO of Garage …Transcript of Guy Kawasaki’s Remarkable People podcast with Rebecca Rolland: The Linguist Path to Enhancing Relationships: I'm Guy Kawasaki, and this is Remarkable People. We're on a mission to make you remarkable. Helping me in this episode is Rebecca Rolland. Rebecca is a talented writer, devoted mother, and … ガイ・カワサキ（Guy Kawasaki、1954年 - ）は、シリコンバレーの著述家、演説家、投資家、ビジネスアドバイザー。元Apple Computerのエバンジェリストとして知られている。 経歴. 1954年、ハワイの日系移民の子供としてうまれる。 Enchantment transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when.Guy Kawasaki's Remarkable People enables you to understand our changing world through interviews with thought leaders, legends, iconoclasts, and moguls. Equal …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Former Chief Evangelist of Apple, Guy Kawasaki, has joined Canva and resurrected his famous title from Apple and we couldn’t be more excited. “Macintosh democratized computers; Google democratized information; … Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary ... Guy possesses extensive knowledge of innovation, entrepreneurship, social media, podcasting, and marketing. First and foremost, he is an evangelist. The term comes from a Greek word that means ...Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki: Listen, I think that Elon Musk single-handedly converted the car industry to electric. Kim Komando: Correct. Guy Kawasaki: I think he single-handedly made space exploration more affordable and democratized and whatever. I think Starlink is a wonderful solution for many people.Transcript. Guy Kawasaki: I'm Guy Kawasaki, and this is Remarkable People. This episode's remarkable guest is Dave Winer. Dave is a programmer, entrepreneur, writer, and to some, a gadfly. The word ‘gadfly,’ by the way, means “An annoying person, especially one who provokes others into action by criticism." … Guy Kawasaki, Entrepreneurship and Innovation Speaker: TEDx Berkeley Apple and Google veteran, Guy Kawasaki takes us through his "Top Ten List" to mastering the art of innovation. He encourages everyone to start with the goal of creating meaning, citing that companies primarily driven by this urge are in the long-run the most successful. Learn about Guy Kawasaki, a co-author of Think Remarkable and a former Apple evangelist. See his experience, education, …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Jan 10, 2024 · Combine EditionsGuy Kawasaki’s books. Average rating: 3.87 · 64,088 ratings · 2,599 reviews · 65 distinct works • Similar authors. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. 3.88 avg rating — 28,061 ratings — published 2004 — 20 editions. Guy Kawasaki: The first chapter is an homage to you, basically. Carol Dweck: Oh, God. Guy Kawasaki: In fact, the first sentence of the first chapter is, "Carol Dweck dented my universe," because the subtitle of the book is Remarkable Mindset: How to Dent the Universe Using Growth, Grit, and Grace.So you are referring to the Arbitration Committee of Wikipedia, and there's one in a number of languages. Guy Kawasaki: Yes. Katherine Maher: Those kick in when somebody makes a request that the Arbitration Committee hears their case. So it's not a default for every sort of incident that occurs, but a Wikipedia editor who disagrees with …Guy Kawasaki: I'm Guy Kawasaki and this is Remarkable People. We're on a mission to make you remarkable. This is the August 30th, 2023 episode of Remarkable People. It is my sixty-ninth birthday, so we're doing something different today. I am going to be the interviewee/guest, not the interviewer/host. The interviewer/host is Valerie Fridland ...In Think Remarkable, tech titan and creator of the Remarkable People podcast Guy Kawasaki delivers a practical, tactical, and sometimes radical discussion of how to …By November 1st, 2023. Read More. Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of …This week on Remarkable People, Guy Kawasaki interviews David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model. Guy Kawasaki, Entrepreneurship and Innovation Speaker: TEDx Berkeley Apple and Google veteran, Guy Kawasaki takes us through his "Top Ten List" to mastering the art of innovation. He encourages everyone to start with the goal of creating meaning, citing that companies primarily driven by this urge are in the long-run the most successful. Learn about Guy Kawasaki, the former Apple evangelist and the author of fifteen books on innovation, enchantment, social media, and more. Pre-order his new book Think …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki is on my Top Ten List. Guy Kawasaki started his blog on Dec 30, 2005, just in time to make some New Years Resolutions. One resolution was that hed lose some weight, hoping to drop from 200 to 180. Coincidentally, I was sitting at 198 at the same time, and did g…Guy Kawasaki: Thank you to Patrice Keet and Melissa LaHommedieu for sharing their remarkable journeys, their wisdom and their resilience. They are truly sources of inspiration. Their intertwined narratives remind us of the power of connection, the strength of the human spirit, and the incredible ways in which our lives can intersect.Redefine. Recreate." His talk is titled "The Art of Innovation."Guy Kawasaki is a special advisor to the Motorol...Oct 27, 2021 · Join Guy Kawasaki on his 100th episode of the Remarkable People podcast with marketing legend Seth Godin. It's an insightful look into how Seth has built his marketing legacy with plenty of actionable ideas. Get ready to take notes and be inspired by Seth and Guy! Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki: I'm Guy Kawasaki, and this is Remarkable People. This episode's remarkable guest is Mike Sinyard. Mike is the founder and chairman of Specialized Bicycle Components. He was inducted into the Mountain Bike Hall of Fame in 1988, and his Stumpjumper mountain bike was added to the Smithsonian …In Think Remarkable, tech titan and creator of the Remarkable People podcast Guy Kawasaki delivers a practical, tactical, and sometimes radical discussion of how to …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …About the Author: Guy Kawasaki. Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki Recommends: Influence – Science and Practice. Guy Kawasaki, has a short interview with Dr. Cialdini on his blog, and is a fan of Roberts book Influence: Science and Practice, which I recently reviewed. Guy Kawasaki has the following to say about the book: There are some books that ar…Guy Kawasaki: I'm Guy Kawasaki. This is the Remarkable People Podcast. I am on a mission to make you remarkable. Helping me today is Marshall Goldsmith. He is, perhaps, the most famous executive coach in the world. He has worked with some of the highest profile leaders, including the CEOs of Pfizer, Ford, Best Buy and the World Bank.Listen to Guy Kawasaki interview remarkable people such as Jane Goodall, Marc Benioff, Woz, and more. Learn from their stories and tips on technology, start-ups, …I’m Guy Kawasaki, and this is Remarkable People. We’re on a mission to make you remarkable. Today, we released a new episode of the Remarkable People podcast featuring Oregon high-school educator Kelly Gibson. I learned about Kelly through a Wired article titled “ Chat GPT is Approaching …Guy Kawasaki: Martha Stewart is the original influencer. She created a personal brand long before anyone with a phone and Instagram account could do it. Stewart's brand was not based on preexisting start-up in television, movies, music, or sports. She built her brand on the quality of her catering, cooking, and entertaining. Guy Kawasaki | TEDxPaloAltoSalon • October 2018. This talk was part of TEDxPaloAltoSalon, Imagine Anew, held on October 28, 2018. For more information about ... Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other …Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Redefine. Recreate." His talk is titled "The Art of Innovation."Guy Kawasaki is a special advisor to the Motorol...Jan 26, 2006 · Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Transcript of Guy Kawasaki’s Remarkable People podcast with Rebecca Rolland: The Linguist Path to Enhancing Relationships: I'm Guy Kawasaki, and this is Remarkable People. We're on a mission to make you remarkable. Helping me in this episode is Rebecca Rolland. Rebecca is a talented writer, devoted mother, and …Guy Kawasaki: I'm Guy Kawasaki, and this is Remarkable People. This episode's remarkable guest is Angela Duckworth. She is a professor of psychology at the University of Pennsylvania, she is also the founder and CEO of Character Lab. Duckworth has a BA in neurobiology from Harvard, a masters in neuroscience from The University …
Henry Gee is a senior editor at Nature and the author of several books, including Jacob’s Ladder, In Search of Deep Time, The Science of Middle-earth, and The Accidental Species. He has appeared on BBC television and radio and NPR's All Things Considered, and has written for The Guardian, The Times, and BBC Focus. He lives in …. Saguaro hotel palm springs
Business models involving creating a bigger pie rather than grabbing more of the same pie work better for startups. This is because customers expect to discover products that are innovative and cool and are less interested in me-too, better sameness from startups. This post is a tiny part of Guy Kawasaki’s latest book, The Art of the Start …Guy Kawasaki. Guy Kawasaki is the chief evangelist of Canva and host of the Remarkable People podcast. He was the chief evangelist of Apple, trustee of the Wikimedia Foundation, Mercedes-Benz brand ambassador, and special assistant to the Motorola Division of Google. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an …Guy Kawasaki: I think the thing that prepared me best for my career as a software evangelist was that previously I was in the jewelry manufacturing business, selling to retailers, which is truly hand-to-hand combat. And that was the best training to work in the Macintosh division, not working for Hewlett-Packard in … Guy Kawasaki | TEDxPaloAltoSalon • October 2018. This talk was part of TEDxPaloAltoSalon, Imagine Anew, held on October 28, 2018. For more information about ... My new book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition is now available. The cover price is $29.95. It is approximately 500 pages long–twice the length of The Art of the Start. This book is the “superset” of all my books, articles, and blogs. I wrote it to provide answers […]Guy Kawasaki Shows You How to Be Truly Remarkable. As we get more experienced in our careers, some of us give up on truly making a difference in our work …Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Redefine. Recreate." His talk is titled "The Art of Innovation."Guy Kawasaki is a special advisor to the Motorol...It is better to have 200 people in a 200 person room than 500 people in a 1,000 person room. You want people to remember, “It was standing room only.”. Practice and speak all the time. This is a “duhism,” but nonetheless relevant. My theory is that it takes giving a speech at least twenty times to get decent at it.Guy Kawasaki: I don't want to open up a whole can of worms, but it seems like much of America is more Pro-Birth than Pro-Life, if you know what I mean. Dr. Dana Suskind: I think that one thing that I've found is that all parents love their children, Guy. And in this book, I spent hundreds of hours talking to families from …2. Know thy customer. The second step is to truly understand what your customer wants from you–and, for that matter, what it doesn’t want from you. One thing that your customer seldom wants to do is to help you drive your competition crazy. That’s in your head, not your customer’s. One more thing: a good company listens to what a ...Guy Kawasaki: So if I see an orange R8, because there aren't that many R8’s so there's certainly not that many orange R8’s, I'm going to stop that car and say, "I know your story." Martha Nino: I know your story. Oh, God. I …Combine EditionsGuy Kawasaki’s books. Average rating: 3.87 · 64,088 ratings · 2,599 reviews · 65 distinct works • Similar authors. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. 3.88 avg rating — 28,061 ratings — published 2004 — 20 editions.About the Author: Guy Kawasaki. Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and …Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist — a leader whose words will never fall on deaf ears again. “Clearly expresses what it took us years of mistakes to learn. I would have paid many times the cover price to read it ten years ago.”. “Anyone interested in understanding the ....